5. Enter new markets through acquisitions or greenfields

While GrandVision currently has a presence in 44 countries, it is always exploring further expansion to new markets. In 2015, GrandVision acquired the U.S.-based optical retail chain For Eyes, which operates through a network of 116 own stores in the metropolitan areas of Chicago, Washington DC and Philadelphia, as well as in Florida and California.

GrandVision continuously evaluates the attractiveness of potential new markets by looking at macroeconomic factors, market growth and the conditions of operating an optical retail chain.