Our vision, mission and strategy

Vision

GrandVision has the vision to provide high quality and affordable eye care to more and more people around the world. By doing so, GrandVision aspires to help them realize their full potential in life. In EYE CARE, WE CARE MORE.

Mission

GrandVision is committed to growth and achieving a market leading position in each country it operates in, and thereby create value for all its stakeholders and foremost, its customers.

Strategy

GrandVision with its leading market position, global presence and capabilities, is uniquely positioned to respond to favorable market trends. The GrandVision global strategy is based on five strategic priorities: