Strategy and objectives

GrandVision’s vision is to provide high quality and affordable eye care to more and more people around the world. To realize this vision, GrandVision’s mission is to further grow and achieve a market-leading position in each country in which it operates, and thereby create value for its stakeholders and foremost, its customers.

GrandVision’s strategy enables us to compete in local markets with unrivaled global capabilities for the benefit of our customers. We enhance profitability through operating leverage and efficiency initiatives, with strong cash generation and resilient growth. At GrandVision’s core is the ability to differentiate through a perfectly delivered customer-centric proposition. The strategy is based on the five following strategic priorities, which are explained in further detail below:

  1. Strengthen and deploy GrandVision’s global capabilities
  2. Drive further comparable growth
  3. Optimize the existing store network
  4. Expand in current markets, also through bolt-on acquisitions
  5. Enter new markets